Founded in 2019 in the UK, we are a group of young designers from various countries around the world. We are interested in modern and sophisticated styles, especially with electronic devices, such as smartphones and smart watches.

From a member of our team complaining about not having an Apple Watch to match his expensive suit, we wondered: “Why don't we design a new look of the Apple watch? Using different cases and straps? That way he can certainly go to party, toast and have fun while still carrying his beloved Apple watch."

It is amazing to know that there are so many people out there who are struggling with the same complain just like our friend. Our business has grown since then.

That is our story.
And you?